Active areas are sensitive to social influence factors and to the instances of instrumental rationality. These are also the areas where, being involved in the conscious part of the decisional process, it is possible for subjects to exert a systematic activity of planning and control. The elicitation of the desirable characteristics of a potential partner will necessarily stimulate the active areas, in that it concerns a process of rational deliberation. Continue reading “3.3. The Nature of Direct Rewards and the Factors of Social Influence”