Although, society has started to accept the use of Tinder to find a partner more and more
For example, eHarmony claims that their algorithm can find a uniquely compatible mate for every single and they state that their married couples are more compatible than other married couples. The problem with these kinds of claims is that they are not supported by credible evidence. There actually has been some criticism about their claims, for example in 2018 the advertising standards authority stated that an ad that eHarmony was using was misleading (Advertising Standard Authority, 2018). When the ASA ask for support for their claims made in the advertisement eHarmony was not able to give any evidence for their claims.
Tinder versus traditional dating websitesThe dating app Tinder is found to be the one of the most popular dating tools
eHarmony was a dating website who dared to do something different, this could have made the road easier for non-traditional dating tools like Tinder. Tinder, however, still has a reputation as a hookup-app. EHarmony is in a way also very controversial, it for example does not match people of the same sex. This is nowadays way more accepted and therefore new kinds of dating tools do match people on the same sex. And nowadays eHarmony does match people of the same sex through their sister company called CompatiblePartners.
Modern featuresSecondly, several more online services have taken up, mainly Tinder but also Bumble, Hinge and recently Facebook Dating. Continue reading “Most of online dating websites claim all kinds of things”